Unit 1 Draft Post

 https://www.nytimes.com/2015/05/21/fashion/a-pencil-shop-for-texting-the-old-fashioned-way.html 

    The "Brick and Mortar" store concept has become slightly obsolete in recent years. The in-person retail market has been slowly dying (now growing because of COVID), and we have seen that consumers prefer to shop online rather than go to the physical store. The pencil is a perfect parallel; digital writing tools have also been known to be obsolete. The innovation of technology has changed our traditional ways of writing by hand. 

    With all of that in mind, C.W. Enterprise stays away from what is the "norm" and has a business plan that strays from the constant rapid innovation. Caroline Weaver's store evokes a certain nostalgia and authenticity that we seem to have lost as an ever-changing society. This store provides an experience for shoppers and reminds us that we still value the sensory experience of a brick-and-mortar store.

    Caroline Weaver's market is made up of like-minded individuals who value quality, expertise, and the tangible experience of shopping for pencils in person. They appreciate the curated selection, the opportunity to connect with fellow enthusiasts, and the personal touch Caroline and her staff provided.

    Weaver has cultivated a sense of traditional centuries-old craft that makes buyers feel like they have stepped into a time machine. She also makes her customers feel the nostalgia and excitement she feels about the craft. Each pencil goes beyond its purpose as a mundane writing tool; it represents a piece of history that connects us to a time when craftsmanship and attention to detail were highly valued.